Well… What is SEO?

SEO stands for Search Engine Optimization. SEO is the practice of optimizing your website by using keywords people will search for on Google or Bing to increase traffic to your site.

To put it another way, you are trying to rank as high as possible on popular keywords related to what your business does. Depending on the competition for your keywords, this can happen quickly or it may take some time.

Can I rank well on search engines without doing SEO?

This is a question we hear on a regular basis and the answer is yes, you can rank well for your chosen keywords without resorting to SEO Strategists. However, let us make one thing clear, achieving high rankings without resorting to SEO is never guaranteed. There are many factors that contribute to good search engine rankings, the most important of these being your content. If you can produce content that appeals to both users and search engines then you are already halfway there. If you are involved in a niche market, one where your competition is not investing heavily in SEO, then you could potentially rank well for keywords without resorting to SEO.

This is not to say you should ignore SEO!

To answer the question in short, yes you can rank well for keywords without resorting to SEO but you will never rank above those who do employ an SEO strategy. If you are a new business in a highly competitive market, it may be a challenge to reach clients outside of using “word of mouth” and costly advertising campaigns.

Can I Do SEO On My Own?

Yes, you can. However, just because you can does not mean you should. When it comes to SEO, we advise against doing it yourself unless you have some experience with doing SEO or don’t mind spending a long time learning about how to do it right and making mistakes along the way. You need a lot of time to gain the expertise necessary to optimize your site.

How Long Does SEO Take?

When it comes to doing SEO there are many variables to take into consideration. It takes time, patience, a good strategy & a deep understanding of how search engines work to optimize a website.

I think you should expect 2-3 months of work for this kind of project before seeing any results. And that’s just the beginning. You will need to optimize and update your website as time goes by as search engines evolve & change their algorithms as well as give you feedback on how you can improve your website.

What Should I Keep In Mind Before Starting SEO?

Be as informed as possible, there are tons of companies out there that will reach out for SEO services via spam. We had a client recently unintentionally pay for our SEO services and another company’s services without realizing it. The other company created a completely separate website! This would have hurt the long-term SEO strategy for the actual website.

Know what makes you stand out from your competition!

Keep marketing in mind! Ranking for keywords doesn’t always mean sales. We help navigate the marketing aspect as well as the SEO so that you get the results you are looking for. Not every SEO Agency out there is keeping this in mind. We want you to succeed!