Steck Insights developed our company website for JARCCO Construction, LLC. We are very pleased with their work and ideas. The process went smooth due to their high professionalism and prompt responses. I truly recommend their services.
Alonso Renteria
Steck Insights is an incredible company. More than being just a company, it is comprised of individuals with character, integrity and a genuine understanding for what you are wanting to create on your website. As soon as you begin to speak with them you know you found the right people to get exactly what you were thinking of and better! Not to mention, the price is unbeatable. I love Steck Insights!
Grace Lohner
Brian and his staff were exceptional to work with. Very good communication which I so much appreciate. Thank you Steck Design
Norm Drotning
Steck Insights was way better and less expensive than most other custom web designers I have encountered over the years, and definitely more personable, creative and resourceful than the large cookie-cutter web developers, and STILL less expensive!
Greg Gardner
I've had the pleasure of working with Steck Insights to redesign two websites. Brian and his team are a pleasure to work with: Smart and knowledgeable. Very attentive to client needs. Excellent design skills. Good communication throughout the projects. Straightforward to deal with. Goes the extra mile to deliver a high-quality product. Trusted partner. Highly recommend.
Joe Casey
I worked with Brian directly. They were very professional highly responsive. The communication was excellent. They even made tutorial videos just for me To apply to my website. I would recommend Steck Insights to anyone looking to build a professional website
Aaron English
With Steck Insights, I have felt truly cared about & encouraged. Questions I've had are answered quickly and kindly. I've felt like I have a team working with me, teaching me along the way. Even as I continue to work on building content, they're patient, encouraging and professional.
Gina Truscelli-Percival
Your brand is how your organization is perceived.
Branding is the art of clarifying your message and controlling your brand’s perception.
Branding is a combination of your logo design, messaging, and public persona (social media, merchandise, website, digital marketing).
If your logo is tired and your message is confused, we want to help you connect with customers who need what you offer.
Frequently asked questions about branding:
What is branding?
Branding is how people perceive your company or organization. Your brand should communicate the problem you solve and the demographic you serve and give a glimpse into the culture your organization creates.
Brand perception is influenced by:
- logo design (logo color, logo typography)
- taglines (your vision, mission, problem you solve)
- your customer voice and digital marketing language (how do you communicate to your customers about the problem you solve, whether you empathize with their pain, and the value you bring that distinguishes you from your competition)
- call-to-action messaging (what is my next step in the customer journey)
- website design
- social media campaigns
Why is branding important?
If your brand is unclear, people will not know who you are, what problem you solve, why they should trust you or work with you.
If we care about the product or service we offer, and we care about the people we are offering it to, then we owe it to ourselves and to our customers to communicate clearly.
While your logo may not say it all, your “brand” certainly should be clear on the following:
- What problem do you solve?
- Who do you solve this problem for? (Equally important: who are you not a good fit for?)
- What is at risk if you don’t solve it?
- What great reward will your customer receive when it is solved?
- What should people feel when they think of your brand? (peace, security, excitement, joy, etc.)
If you are not clear, you’re losing out on business and your customers are missing out on the great product or service you offer.
How much does logo design cost?
Logo design costs vary wildly. You can use AI to generate an imperfect but quick logo instantly for free. You can outsource design work internationally via fiverr.com, thumbtack.com, or upwork.com for anywhere from $15-500. You can also hire a professional digital marketing firm to design you a logo, generally starting at $10,000 and above.
The time, energy, creativity, and quality required to create your logo are significant factors in the pricing, as well as the location of the designer, the number of people involved, and their experience.
At Steck Insights, we provide logo design starting at $800 and branding packages starting at $1,500.
Our primary customer base is small to mid-size businesses and organizations, so we’ve tried to keep our prices competitive while providing extraordinary value. Click here to discuss your logo design and branding.
